Effective Landing Page Tactics for 2025 – Podcast Season 3 – Ep. 1
Two Ecomm Experts Podcast – Season 3 – Episode 1 Topic: “Effective Landing Page Tactics for 2025” Special guest: Adam Pivko In the first episode of the third season of the Two Ecomm Experts podcast, we are welcoming Adam Pivko, an award-winning performance marketer and DTC brand owner, to discuss how to craft high-performing landing […]
5 TOFU (Top of the Funnel) Ad Mistakes to Avoid When Launching a New Product
Author: Elena Chardaklieva (Media buyer at Markademics) Launching a new product is super exciting, but it can also be tricky, especially when you’re trying to attract potential customers right at the start, also known as the top of the funnel (TOFU) advertising. At Markademics, we’ve seen many clients stumble over the same mistakes in E-commerce […]
Sarah Levinger: How to excel with creative marketing in 2024
How the evolving consumer behaviour is shaping marketing strategies in 2024 In today’s fast-paced marketing landscape, connecting brands with consumers requires a blend of innovation and emotional intelligence. Recently, Sarah Levinger, a seasoned creative strategist, has shared her insights at the Two Ecomm Experts Podcast (a podcast hosted by the founder of Markademics, Viktor Stoilov, […]
Viktor Stoilov & Blago Kamenov discuss their recent $110k revenue in 2 days
If you’ve ever doubted the power of Facebook ads or questioned the viability of e-commerce in 2024, prepare to have your beliefs shattered. Viktor Stoilov, the founder of Markademics, has given a super valuable interview to his brand partner – Blago Kamenov in Blago’s YouTube channel. They unravel the secrets behind their record-breaking achievement. Together, […]
Matthias Eser: The CFO’s Role in E-commerce
How Buyer Behaviour, Financial Management, Taxes and Market Research Affect your Brand In the competitive world of corporate finance, strategies centered around financial growth and effective management are essential for scaling high-value companies. Recently, Matthias Walter Eser, the CEO of Eser Capital, shared his insights at the Two Ecomm Experts Podcast (a podcast hosted by […]
The UGC wave is DEAD – 2024 e-comm creatives are different – Podcast Season 2 – Ep.10
Two Ecomm Experts Podcast – Season 2 – Episode 10 Topic: “The UGC wave is DEAD – 2024 e-comm creatives are different” Special guest: Sarah Levinger In the tenth episode of the second season of the Two Ecomm Experts podcast, we are welcoming Sarah Levinger, a Creative Consultant leveraging psychology to help 7 and 8-figure […]
Bill Stathopoulos’ Roadmap for B2B Marketing Success
Key Strategies for Building Partnerships, Cold Emailing Insights and Essential Tools In the competitive world of B2B marketing, strategies centered around growth tactics and partnerships are essential for scaling e-commerce brands. Recently, Bill Stathopoulos, the CEO of SalesCaptain, shared his insights at the Two Ecomm Experts Podcast (a podcast hosted by the founder of Markademics, […]
Get a CFO for your Ecomm business or fail – Podcast Season 2 – Ep.9
Two Ecomm Experts Podcast – Season 2 – Episode 9 Topic: “Get a CFO for your Ecomm business or fail” Special guest: Matthias Walter Eser In the ninth episode of the second season of the Two Ecomm Experts podcast, we are welcoming Matthias Walter Eser, a German CFO that helps the growth of 7 and […]
The Power of Comfort: New Balance’s Billion-Dollar Success Story
How the company that was once seen as the home of the “ugly” dad shoes became a fashion icon The origin of the “dad shoe” trend became popular in the 80’s with athletic trainers, focused on comfort and stability. Dad shoes generally refer to practical and comfortable sneakers popularized by fathers or middle-aged men back […]
From Ad World Pro to Scaling 7-figure Ecomm Brands with B2B Marketing – Podcast Season 2 – Ep.8
Two Ecomm Experts Podcast – Season 2 – Episode 8 Topic: “From Ad World Pro to Scaling 7-figure Ecomm Brands with B2B Marketing” Special guest: Bill Stathopoulos In the eighth episode of the second season of the Two Ecomm Experts podcast, we are welcoming Bill Stathopoulos, previously head of Ad World and currently helping companies […]
Stanley’s marketing: 110 years old “overnight success”
How Stanley’s Sales Skyrocketed from $74 Million to $750 Million “Stanley” is a brand of reusable water bottles that come in a variety of colors, designs and sizes. With hundreds of thousands of searches online and a rapidly expanding profit margin, the century-old Stanley company has seen a massive popularity amongst new demographics. Rebranding […]
Fast Fashion Marketing Strategies: Zara vs H&M
In today’s dynamic fashion market, mastering digital advertising is crucial for brand success. With our extensive experience in partnering with leading e-commerce brands, we understand the ever-changing landscape of marketing, especially on platforms like Facebook. Fast fashion describes low-priced but stylish clothing that moves quickly from design to retail stores to meet trends. Brands like […]
Top 10 Proven Tactics to Include in your Ads
Working with multiple 7-figure e-commerce brands over the years, we have seen the landscape of digital marketing constantly changing and evolving. One thing that remains constant is the significance of leveraging social media platforms like Facebook for brand success. These platforms offer unparalleled reach and targeting capabilities, allowing brands to connect with their target audience […]
6 Key Steps for Building 9-Figure Omni-Channel Brands
In today’s ever-evolving market landscape, the approach to building a successful brand has gone through a significant transformation. As investors shift their focus towards innovative moves, the concept of an Omni-Channel brand has emerged as a game-changer. Recently on our podcast Two Ecomm Experts, we had Mike Fata, a Canadian entrepreneur and co-founder of Manitoba […]
The Blueprint for Creating a Dream Team for an E-commerce Brand
In one of our podcast episodes, we had as a guest Sebastian Szalinski, a serial entrepreneur who manages a portfolio of over 450 million in e-commerce revenue while spending 60 million on ads. Together with his agency IRON media GmbH, they help 7-figure brands cross the 8-figure mark by shifting acquisition & retention in-house and […]