Two Ecomm Experts Podcast – Season 2 – Episode 10
Topic: “The UGC wave is DEAD – 2024 e-comm creatives are different”
Special guest: Sarah Levinger
In the tenth episode of the second season of the Two Ecomm Experts podcast, we are welcoming Sarah Levinger, a Creative Consultant leveraging psychology to help 7 and 8-figure brands grow.
Who is Sarah Levinger?
When you understand the real reasons behind customer behaviors, you’re not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology.
The Future of Marketing
In the discussion, Sarah emphasized the undervalued skill of copywriting, highlighting its crucial role in creating emotional connections and fostering community among consumers. Levinger pointed out that traditional frameworks like AIDA (Attention, Interest, Desire, Action) still hold value, but the current market, driven by Millennials and Gen Z, demands a shift. These younger demographics are disrupting the conventional sales funnel, seeking more than just transactional relationships with brands. They desire inclusion and emotional engagement, which necessitates marketers to master the art of building genuine relationships through their content.
Looking ahead, Levinger offered a bold prediction about the future of digital marketing, asserting that the era of direct response marketing is nearing its end. She foresees a transition to what she terms the “participation era,” where the emphasis will be on engaging consumers in a meaningful way rather than solely focusing on sales. This shift requires marketers to upgrade their skills and understand the nuances of creating content that resonates on a deeper level. Levinger also highlighted the potential decline of platforms like Facebook as user demographics shift and the rise of new platforms becomes inevitable. She stressed the importance of adaptability and innovation for brands to stay relevant in this fast-paced environment.
Other topics discussed in the episode:
- Biggest Mistakes in Creatives
- Brand Messaging
- Categorizing Emotions
- Virality Recipe 2024
- Strategy for Entertainment Brands
- Purpose and Work of Creative Strategist
- Single Image vs. Videos in Advertising
- Where is Copywriting Going
- Future of the Advertising World and Educating the Audience
- Sources of Inspiration and Knowledge
Few words about our podcast
The host of the Two Ecomm Experts podcast is Viktor Stoilov – an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.
The podcast’s goal is to create value through conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. The podcast helps e-commerce brand owners take their business to the next level with this library of valuable conversations.
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