Top 10 Proven Tactics to Include in your Ads

Working with multiple 7-figure e-commerce brands over the years, we have seen the landscape of digital marketing constantly changing and evolving. One thing that remains constant is the significance of leveraging social media platforms like Facebook for brand success. These platforms offer unparalleled reach and targeting capabilities, allowing brands to connect with their target audience in meaningful ways. Here are the top 10 proven tactics any brand should consider having in their ad strategy:

1. Scroll Stoppers. In a sea of content, your video ad needs to stand out within the first few seconds to capture viewers’ attention effectively. Whether it’s through a visually stunning scene that grabs the eye or posing an intriguing question that piques curiosity, the opening moments of your video are critical. By compelling viewers to pause their scrolling, you create an opportunity to engage with them further and convey your message effectively.


2. FOMO (Fear of Missing Out) is a psychological trigger that can significantly influence consumer behavior. Harnessing FOMO in your video ads can be a powerful motivator for driving conversions. By showcasing limited-time offers, exclusive deals, or product launches, you create a sense of urgency that prompts viewers to take immediate action. Highlighting scarcity reinforces the notion that the opportunity is fleeting, compelling viewers to seize it before it’s too late.

3. Credibility and trust. Incorporate customer testimonials, before-and-after scenarios, or case studies in your video ads. Seeing real people achieving desirable outcomes with your product or service can persuade potential customers to make a purchase.


4. Social proof. Incorporate user-generated content, reviews, and social media mentions into your video ads. Showcase real people using your products or sharing their experiences. Authenticity isn’t just about being genuine; it’s about letting your customers’ voices shine. By featuring authentic content from satisfied users, you not only build trust but also create a deeper connection between potential customers and your brand. Steer clear of overly scripted or staged content—let real stories and experiences take center stage, resonating with audiences and inspiring action.


5. Storytelling. Craft narratives that evoke emotions and resonate with your target market. Whether it’s showcasing the journey of a customer or highlighting the problem your product solves, storytelling can make your video ads memorable and impactful.


6. Demonstration. Show how your product works, its features, and benefits in action. Demonstrating the value proposition visually can help clarify any doubts or hesitations potential customers may have.

7. Sense of belonging. Showcase your brand’s community or highlight shared values and interests. Building a sense of community around your brand can foster loyalty and encourage repeat purchases.


8. Compelling Visuals. In today’s visually-driven world, captivating imagery is essential for grabbing attention and conveying your brand message effectively. Invest in high-quality visuals that showcase your products in the best light possible. Whether it’s stunning product shots, lifestyle images, or dynamic graphics, compelling visuals can make your ads stand out amidst the noise of social media feeds.


9. Clear Call-to-Action (CTA). Every successful ad needs a clear and compelling call-to-action that directs viewers on what to do next. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” your CTA should be concise, actionable, and prominently displayed within your video ad. Make it easy for viewers to take the next step towards engaging with your brand or making a purchase.

10. Continuous Testing and Optimization. The digital landscape is ever-changing, so it’s crucial to continuously test and optimize your ads for maximum performance. Experiment with different ad formats, targeting options, messaging variations, and creative elements to identify what resonates best with your audience. Analyze the data, iterate on your strategies, and refine your ads to ensure ongoing success and ROI.

If you’re looking for a reliable partner to help you with consultations, audit, or management of your Facebook ad account – you can connect with us on:, or you can fill out the form on our website.

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