Two Ecomm Experts Podcast – Season 3 – Episode 1
Topic: “Effective Landing Page Tactics for 2025”
Special guest: Adam Pivko
In the first episode of the third season of the Two Ecomm Experts podcast, we are welcoming Adam Pivko, an award-winning performance marketer and DTC brand owner, to discuss how to craft high-performing landing pages, avoid common mistakes and maximize conversions in 2025.
Who is Adam Pivko?
Adam Pivko is an award-winning e-commerce professional with a 15+ year track record of success in the performance marketing industry.
Adam has spent the majority of his career servicing merchants, helping them save more money, make more money and grow. From high-volume subscription models, through to affiliate driven traffic on direct response e-commerce, he’s extremely proficient with CRO and performance driven pages and assets.
Now, he’s in the trenches with his clients as he owns and operates his own direct to consumer brand called Autumn DNA, as well as does performance marketing strategy and design work with Tierra Agency.
The AIDA Framework: The Key to High-Converting Landing Pages
In the discussion, Adam Pivko highlighted the AIDA framework (Attention, Interest, Desire, Action) as a simple yet powerful way to design landing pages that grabs attention and turn visitors into buyers. Instead of making small changes and hoping for better results, he stressed that brands must first get the basics right by making sure their page speaks directly to the customer from the moment they arrive.
The AIDA framework works like this:
- Attention – Catch the visitor’s eye with a strong headline and hero image that immediately shows why your product matters.
- Interest – Keep them engaged with a subheadline that explains clearly what makes your product special.
- Desire – Build trust with social proof like customer reviews, ratings, press, celebrity endorsement, etc.
- Action – Make the next step easy with a clear call-to-action (CTA) so visitors know exactly what to do.
Pivko stressed that all four elements must appear above the fold, which means everything the visitor sees without scrolling or clicking. He gives an example with the top of a newspaper before you unfold it, it is the first impression that decides whether someone stays or leaves. Many brands mistakenly spread these key points throughout the page hoping visitors will scroll to find them. But Pivko warns that this approach leaves too much chance and customers might lose interest before reaching the important parts.
Other topics discussed in the episode:
- Customer Feedback Driven Growth
- Ad Creatives and Targeting Strategies
- Cold Customer Acquisition
- The importance of looking at the right metrics
- Analysing customer feedbac
- Balancing Lifetime Value & Profitability
- Product Market-Fit Testing
- AppLovin for E-commerce Growth
- High Performing Landing Pages & Common Mistakes
- Grindr, Favourite Non-traditional Platform
- The Why, How, What in 2025
Few words about our podcast
The host of the Two Ecomm Experts podcast is Viktor Stoilov – an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.
The podcast’s goal is to create value through conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. The podcast helps e-commerce brand owners take their business to the next level with this library of valuable conversations.
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