Sarah Levinger: How to excel with creative marketing in 2024
How the evolving consumer behaviour is shaping marketing strategies in 2024 In today’s fast-paced marketing landscape, connecting brands with consumers requires a blend of innovation and emotional intelligence. Recently, Sarah Levinger, a seasoned creative strategist, has shared her insights at the Two Ecomm Experts Podcast (a podcast hosted by the founder of Markademics, Viktor Stoilov, […]
Matthias Eser: The CFO’s Role in E-commerce
How Buyer Behaviour, Financial Management, Taxes and Market Research Affect your Brand In the competitive world of corporate finance, strategies centered around financial growth and effective management are essential for scaling high-value companies. Recently, Matthias Walter Eser, the CEO of Eser Capital, shared his insights at the Two Ecomm Experts Podcast (a podcast hosted by […]
The Power of Comfort: New Balance’s Billion-Dollar Success Story
How the company that was once seen as the home of the “ugly” dad shoes became a fashion icon The origin of the “dad shoe” trend became popular in the 80’s with athletic trainers, focused on comfort and stability. Dad shoes generally refer to practical and comfortable sneakers popularized by fathers or middle-aged men back […]
Stanley’s marketing: 110 years old “overnight success”
How Stanley’s Sales Skyrocketed from $74 Million to $750 Million “Stanley” is a brand of reusable water bottles that come in a variety of colors, designs and sizes. With hundreds of thousands of searches online and a rapidly expanding profit margin, the century-old Stanley company has seen a massive popularity amongst new demographics. Rebranding […]
Fast Fashion Marketing Strategies: Zara vs H&M
In today’s dynamic fashion market, mastering digital advertising is crucial for brand success. With our extensive experience in partnering with leading e-commerce brands, we understand the ever-changing landscape of marketing, especially on platforms like Facebook. Fast fashion describes low-priced but stylish clothing that moves quickly from design to retail stores to meet trends. Brands like […]
Top 10 Proven Tactics to Include in your Ads
Working with multiple 7-figure e-commerce brands over the years, we have seen the landscape of digital marketing constantly changing and evolving. One thing that remains constant is the significance of leveraging social media platforms like Facebook for brand success. These platforms offer unparalleled reach and targeting capabilities, allowing brands to connect with their target audience […]
The Blueprint for Creating a Dream Team for an E-commerce Brand
In one of our podcast episodes, we had as a guest Sebastian Szalinski, a serial entrepreneur who manages a portfolio of over 450 million in e-commerce revenue while spending 60 million on ads. Together with his agency IRON media GmbH, they help 7-figure brands cross the 8-figure mark by shifting acquisition & retention in-house and […]
From Pop-Up Shops to Online Success – Sansorium’s Inspiring Story
What are the marketing strategies behind an alcohol-free beverage marketplace Recently, Fiona Hepher was a guest at the Two Ecomm Experts Podcast (a podcast hosted by the founder of Markademics, Viktor Stoilov, you can check the episode here), where she told the story of her brand Sansoruim. As a CEO and co-founder, Fiona Hepher, explains […]
Scalability and Flexibility: Navigating Both Retail and E-commerce Realms
The Santevia Example – How to strategically maximize your results in platforms like Amazon, Shopify and TikTok In the dynamic realms of retail and e-commerce, strategies centered around scalability and flexibility are fundamental to success. Recently, Matthew Gohl, was a guest at the Two Ecomm Experts Podcast (a podcast hosted by the founder of Markademics […]
5 lessons on how to start your own brand from the founders of PrettyBoy
Recently on our podcast Two Ecomm Experts, we had Kevin Niehoff and Ben Feys. They are American entrepreneurs and founders of the skincare brand PrettyBoy. Together with our host and founder of Markademics – Viktor Stoilov, they discussed how they started the brand and their journey to 7-figures. They had a conversation packed with value, […]
Transforming Frustration into E-commerce Success: The Story of PrettyBoy
How 2 young entrepreneurs went from 0 to a million dollar brand in the men’s skincare industry Recently, Kevin Niehoff and Ben Feys were guests at the Two Ecomm Experts Podcast (a podcast hosted by the founder of Markademics Viktor Stoilov, you can check the episode here), where they told the story about their brand […]
From Seeds to Riches: Two Plant Enthusiasts Created a Million Dollar eComm Brand in Unusual ‘Small’ Niche
From a simple idea to a thriving business, two plant enthusiasts went from making $2000 a year at a flea market to skyrocketing success. It all started with a single TikTok video. E-commerce brand owners nowadays try to find a problem and then create a solution for the products they are offering on the market. […]
Main steps in social media marketing
When is social media marketing successful and how do we make it such? The ways we interact with our clients are diverse, dynamic and constantly changing. Consumers have numerous needs and wants that the brand needs to understand, keep in mind and look for various ways to satisfy. And the best way to do that […]
Facebook & Klaviyo – How They Work Together
Author: Mihail Atanasov What is Klaviyo? Klaviyo is an email marketing platform for eCommerce stores that is used by most eCommerce businesses out there. It allows businesses to leverage their emails lists by sending campaigns to their subscribers and creating advanced automated flows (email sequences). The majority of our clients are also its customers. Klaviyo […]