From Ad World Pro to Scaling 7-figure Ecomm Brands with B2B Marketing – Podcast Season 2 – Ep.8

Two Ecomm Experts Podcast – Season 2 – Episode 8

Topic:From Ad World Pro to Scaling 7-figure Ecomm Brands with B2B Marketing

Special guest: Bill Stathopoulos

In the eighth episode of the second season of the Two Ecomm Experts podcast, we are welcoming Bill Stathopoulos, previously head of Ad World and currently helping companies through B2B marketing with SalesCaptian.

Who is Bill Stathopoulos?

Bill Stathopoulos is a Growth Marketer and the CEO of SalesCaptain. His agency excels in accelerating growth for B2B SaaS companies & agencies past $3M in revenue, by unlocking advanced GTM and Outbound strategies. They have a track record of getting their clients calls with enterprise organizations like BlackRock, Diageo, BestBuy, and ESPN. He has interviewed Seth Godin, John Sculley, Scott Galloway, Kipp Bodnar, and Arianna Huffington and built the speakers lineup for Ad World, the largest Marketing conference in the world. In 2023 he published his first book, Cold Email Secrets.

Email Marketing Benchmarks and Strategies

During our latest episode, Bill Stathopoulos emphasized the importance of the strategic approach to email marketing, particularly in reaching out to potential recruits and encouraging existing client bases. He highlighted the necessity of either employing salespersons with proficient digital skills or training email marketers to adapt to new channels effectively. Stathopoulos compared cold email marketing to a drug for marketers due to its potential for high open rates, surpassing those of traditional email campaigns. Notably, he shared insights into bypassing customer support channels by directly contacting key personnel within targeted companies. Stathopoulos emphasized the significance of tracking metrics like open and reply rates, suggesting benchmarks based on company size and engagement goals. He introduced a concept termed the “Cold Email Replies Audit,” categorizing responses into “Good,” “Bad,” and “Ugly” to assess campaign effectiveness and refine messaging and targeting strategies accordingly. Overall, Stathopoulos underscored the iterative nature of email marketing and the importance of continuous optimization to maximize results.

Other topics discussed in the episode:

  • Next Levels of Growth in E-commerce Brands
  • Building Partnerships and Collaborations
  • Cold Emailing Retail Stores
  • Messaging in Cold Emails
  • Useful Tools for E-commerce
  • Building Relationships and Providing Value

Few words about our podcast

The host of the Two Ecomm Experts podcast is Viktor Stoilov – an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

The podcast’s goal is to create value through conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. The podcast helps e-commerce brand owners take their business to the next level with this library of valuable conversations.

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