Retail, Amazon, and Influencer Marketing in 2024 – Podcast Season 2 – Ep.6

Two Ecomm Experts Podcast – Season 2 – Episode 6

Topic: “Retail, Amazon, and Influencer Marketing in 2024”

Special guest: Matthew Gohl

In the sixth episode of the second season of the Two Ecomm Experts podcast, we are welcoming Matthew Gohl, the CEO of Santevia Water Systems, which is a Canadian brand that transitioned successfully from retail to an e-commerce store.

Who is Matthew Gohl?

We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom.


Navigating Marketing and Sales in Amazon

Matthew Gohl, who has had extensive experience in Amazon marketing and sales, shared valuable insights on the evolving landscape of selling on the platform. Gohl emphasized the growing importance of mastering marketing strategies in the fiercely competitive Amazon marketplace. He highlighted the shift towards a pay-to-play model, where understanding the intricacies of advertising and listings is paramount. Gohl stressed the significance of conducting comprehensive keyword research and implementing strategic ad campaigns to drive visibility and sales. He also discussed the importance of both brand defense and offense, urging businesses to protect their market share while strategically expanding their reach. Gohl emphasized the crucial role of descriptions and listings, particularly the image carousel, in capturing consumer attention and driving conversions. Despite the challenges of navigating Amazon’s complex ecosystem, Gohl encouraged businesses to persevere, experiment, and optimize to achieve success in this dynamic marketplace.

Other topics discussed in the episode:

  • Transition from Retail to E-commerce
  • Balancing Website, Amazon and Retail Sales
  • Expanding to the UK and Europe
  • Transition from Amazon Vendor Central to Seller Central
  • Key principles for success on Amazon in 2024
  • Working with experts
  • Growing on Shopify and TikTok
  • Formula for Using Influencers Profitably
  • Tracking Influencer Performance and Commission Payouts

Few words about our podcast

The host of the Two Ecomm Experts podcast is Viktor Stoilov – an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

The podcast’s goal is to create value through conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. The podcast helps e-commerce brand owners take their business to the next level with this library of valuable conversations.

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