The Markademics Podcast Episode 3
Topic: “9-figure Conversion rate optimization”
Special guest: Carl Weische
In the third episode of the Markademics podcast, our host Viktor has invited Carl Weische to share his knowledge on CRO and how it helps the growth of his clients with 8- and 9-figure D2C brands.
Who is Carl Weische?
Carl Weische is a world-renowned CRO specialist and co-founder of ACCELARATED – a CRO agency that helps scale 8- and 9-figure businesses. He also shares his knowledge about CRO and consumer behavior as a keynote speaker at leading marketing events all over the world. Thanks to his large experience in this field, he has his own portfolio of successful D2C brands. Here’s what he has to say:
How should people look at CRO?
CRO is a very controversial topic in the world of e-commerce, but it’s a very important part of it and it’s often overlooked. People think that it’s just about tactics, hacks, and small tweaks of the landing page to make a huge difference, but that’s not it. It’s actually much more than that – it’s the combination of understanding data and applying psychology. So you have to understand your audience and your target market and then understand the psychology behind it – what are the pain points, motives, and desires.
What are the 4 factors that convert a prospect into a customer?
Whenever Carl and his team are helping a new client grow, they review the customer journey and look at these 4 ways you can encourage people to buy:
- Motivate them
- Show them the value
- Reduce the friction
- Remove the anxiety
Other topics discussed in the episode:
- How should people be looking at CRO?
- Popular CRO myths
- Most important data in CRO
- 4 factors that convert a prospect into a customer
- Things every store owner should be looking at concerning CRO
- What makes a great CRO specialist
- Top 5 tools for CRO
- What data is essential for you to track?
- Biggest CRO red flags?
- The easiest way to increase the AOV
- How to gain trust with your clients on your website
- Opinions on user testing
- Biggest trends in CRO right now
- How you should do bridge pages/advertorials
- Where to get inspiration from in CRO?
- What is the secret sauce for scaling up?
- Post-purchase questions should you be asking
Do you want to learn more about this topic?
Here you can listen to the whole podcast episode and see what more Carl has to share about the most important data in CRO, ways to increase the AOV, how to gain trust with your clients on your website, and some useful tools for CRO specialists.
Few words about our podcast
The host of the Markademics podcast is Viktor Stoilov – an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.
The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. The podcast explores many different topics such as general marketing, advertising, supply, and logistics.
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